Agent Provocateur: 10 Things to Consider Before Appointing a New Agency
Agencies. They sound glamorous. Occasionally they are. But whether niche or generalist; high-tech or high touch, they're ultimately...
Don't speak! Etiquette advice for socially-awkward conference delegates
So you’re attending a conference. You’ve been given time off work. Maybe you had to fly to get there. You’re staying in a flash hotel....
Ten quick lessons in content marketing (for those who are pushed for time)
If you follow me on LinkedIn or Twitter (@MarketExpertise), you might be familiar with my 'Want a lesson in content marketing but pushed...
The shoemaker's children go barefoot
The shoemaker's children go barefoot. Are you familiar with this proverb? It references how a skilled or knowledgeable person commonly...
The weight of a sub-par brand ambassador
On 8 July fast food giant Subway announced it has suspended its relationship with long-time brand ambassador, Jared Fogle, following a...
Australia's corporate brands value marriage equality
Corporate values have the potential to shape the judgments and actions of employees, and can play an important role in regulating...
Cleaning house
Since 2008 there has been an insourcing trend in the US, perhaps as a function of the financial crisis. Then, 66 percent of the total...
Awards programs: It takes more that a pretty face to win a prize
Whether the motivation is ego, a promotion, peer recognition, or kudos from a client, the pursuit of an award takes time, thought and...
How the business of law is affecting the businesses of law firms
Since 2008 there has been an insourcing trend in the US, perhaps as a function of the financial crisis. Then, 66 percent of the total...
There are evidence-based ways to sell your services
What is the first thing that comes to mind when you hear the word ‘sales’? Best-selling business author, Dan Pink, says the term 'sales'...
