Market Expertise services the marketing, business development, communications, and associated human capital needs of 'smart' companies.

 

We partner with all categories of professional services firms, as well as other knowledge-intensive sectors, serving as both marketing steward and strategist.

 

Traditionally, marketers have considered what long ago became known as the '4Ps' - Product (or service), Price, Place and Promotion. At Market Expertise, we naturally work across all four considerations, as well as the three factors more recently introduced and so relevant to the services sector: 

 

• People - every person who comes into contact with your clients will make an impression and be perceived as an extension of your brand.

• Process - can equate to a competitive advantage, operational efficiency, and the key to superior client service.

• Physical Evidence - how to neutralise the risk inherent in purchasing an intangible service.