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MARKETING
As business-to-business (B2B) marketers our credentials are second to none. We are fully conversant in the method and manner of both transactional and relationship-based marketing and, with the rare balance of creative and commercial, are accomplished at negotiating complex, often lengthy, decision making processes involving multiple buyers and influencers.
At our core, we assist 'smart' companies in developing (or refining) and executing a marketing strategy that is coordinated, considered, realistic and aligned with their overall business strategy.
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Brand Development and Positioning
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Direct Marketing
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Market Research
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Marketing Strategy and Planning
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Marketing Systems and Processes
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Targeting and Segmentation.
Marketing Databases and Client Relationship Management Systems
Your organisation's marketing database is one of your most valuable assets.
Yet the reality is most companies find keeping that database up-to-date to be a near impossible task, let alone analysing and segmenting the data it contains.
Market Expertise is experienced in the establishment, implementation and activation of marketing databases and CRM systems. We have worked with world best practice, fully-implemented products, cloud solutions, and Sharepoint and Microsoft-based systems.
We understand how to design an effective system, which datapoints to capture, the steps necessary to protect data integrity as well as your Spam and Privacy obligations. Moreover, we have a proven track record of workly closely with finance and technology so the system can be integrated with other business-critical systems then or in the future.
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