Cruel Intentions: The Lewinsky Effect
Like every woman I know, I’ve worn my hair a multitude of shades, lengths and styles. For a period of time in my 20s, my hair was black...
Follow the leader
Early on in my marketing career I made the decision to by-pass traditional customer feedback channels and instead go straight to the top....
If I wanted your opinion, I'd ask for it
This week I had cause to contact a Sydney-headquartered boutique law firm – a firm which, though only a mid-tier player in the Australia...
May I talk to you about video?
In a previous post, I examined how many 'smart companies' in Australia have adopted a 'mobile-first' strategy. What I found was that the...
Professional services firms 'unfriendly' towards mobile
Since early 2014, mobile internet use has exceeded desktop internet browsing. Blogging via the Huffington Post, social media strategist...
Public-Private Perspective
I once had a fleeting relationship with a lothario colleague. Even though we were both single at the time, for a long time afterwards I...
The law of relativity
In 1905, Albert Einstein determined the theory of relativity. In doing so, Einstein introduced a revolutionary framework for all of...
Manage your clients with insight, not instinct
A few months ago a firm I know well lost one of its biggest clients - a multi-million dollar earner. Despite it having been appointed to...
Career move ahead
Finding a new employer is a popular new year's resolution. If you're one of the many people who has resolved to change jobs after...
Your most unhappy customers are your greatest source of learning
As a head of marketing, I once received a telephone call from an irate client contact who accused my company of a serious information...
