SERVICES
We at Market Expertise are experts in business-to-business services marketing. At our core, we assist 'smart' companies in developing and executing a B2B marketing strategy that is coordinated, considered, realistic and aligned with their organisational objectives.
Our expertise spans marketing, business development and communications. What sets us apart however is our track record in leading, building and developing high performing marketing teams. On the back of this, we extend our service offering into human capital services - for example, recruitment, mentoring and CMO locum or on-demand.
The 'smart' organisations that are best suited to working with us are
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Mid to large-size organisations that do not employ a marketing steward or strategist, or, in the case of global or multi-national organisations, do not have access to such expertise in this region
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Organisations that seek to outsource projects or activities for reasons of confidentiality or independence
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Businesses of any size that are negotiating a high level of change or experiencing challenging business conditions.
Our offering can be broadly grouped under four headings:
Marketing
As business-to-business (B2B) marketers our credentials are second to none. We are fully conversant in the method and manner of both transactional and relationship-based marketing and, with the rare balance of creative and commercial, are accomplished at negotiating complex, often lengthy, decision making processes involving multiple buyers and influencers, each with their own motivations and interests.
Communications
Market Expertise is experienced in all aspects of business-to-business communications, be they internal or external. We have a proven track record of crafting, tailoring and repurposing content. As importantly, while we are skilled in working within each channel commonly used by 'smart' companies, we are also expert at integrating communications for the benefit of consistency, repetition and reach. This includes:
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cascading corporate communications when a top-down approach is appropriate or necessary
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amplifying key messages by reinforcing and repeating them across multiple channels and media
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developing communication strategies that consider the communication preferences of the desired audience
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for maximum benefit, ensuring communications are aligned with the overall marketing strategy and any active business development pursuits.
We work both independently and collaboratively with specialist agencies such as digital, social media and public relations.
Business Development
For 'smart companies' that are seeking to service private and public sector clients, business development is time and resource-consuming, as well as being prolonged, complex and highly competitive.
The most successful businesses in your sector will be investing as much in the protection and management of their best clients as they are in pursuing new opportunities.
Do you know which of your clients are the most profitable? Do you have a rigorous process in place for assessing which opportunities you should pursue? How satisfied are your clients, and how do your services compare with those of your strongest competitors?
Market Expertise can assist no matter where you are in the sales cycle - whether you need to
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Build brand awareness and market positioning
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Be pre-qualified or shortlisted for consideration
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Be tested as a new or alternative supplier
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Secure your standing as a panel or preferred provider.
Human Capital
Market Expertise is ideally placed to assist 'smart' in responding to the impacts business cycles have on their market strategy and function.
We made the decision to extend our offering to include human capital services on the back of our vast experience in the recruitment, development, management and leadership of high-performing marketing teams, and their ancillary agencies.
As change agents, we have the tenacity and know-how to rebuild, repair and restructure marketing departments in businesses that are negotiating disruption or experiencing challenging business conditions. So, too, do we bring a high level of familiarity with the organisational structures, appraisal processes and career development systems which are favoured by so many real or aspiring 'employers of choice'.
By bridging the gap between human resources and marketing functions we serve as a valuable business partner to our clients.