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COMMUNICATIONS
Market Expertise is experienced in all aspects of business-to-business communications, be they internal or external. We have a proven track record of crafting, tailoring and repurposing content. As importantly, while we are skilled in working within each channel commonly used by 'smart' companies, we are also expert at integrating communications for the benefit of consistency, repetition and reach:
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cascading corporate communications when a top-down approach is appropriate or necessary
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amplifying key messages by reinforcing and repeating them across multiple channels and media
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developing communication strategies that consider the communication preferences of the desired audiences
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for maximum benefit, ensuring communications are aligned with the overall marketing strategy and any active business development pursuits.
We work both independently and collaboratively with specialist agencies such as digital, social and public relations.
Our Communications services include:
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Communication Plans
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Corporate Communications
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External Communications
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Internal Communications
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Social Media
Communications Strategy and Planning
In our experience a surprising number of communications teams operate without a clear plan in place. While they can be effective, we submit these entities would achieve superior outcomes if they worked to a clear plan and set measurable goals that support the overall business strategy.
Market Expertise can assist in developing whole-of-business, business unit or function-specific communication plans.
Content Marketing
Content Marketing is the term now used to refer to the process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience. As B2B experts, Market Expertise has two decades' experience in this field.
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Managing clients' content marketing strategies and processes, including the day-to-day editorial functions of creating content
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Working with internal and external guest bloggers on the creation of content such as case studies and reports
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Supporting the creation of content by working with inhouse marketing teams and other internal stakeholders
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Planning content to be created (for example, reports, white papers, presentations)
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Editing and maintaining blog sites
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Developing and maintaining quality control processes for each type of content
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Developing content metrics and tracking content performance
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Ensuring content strategies are aligned with each client's target audiences and marketing strategies
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Creating editorial calendars
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Managing in-house and freelance resources, including writers and graphic designers
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Overseeing the creation of articles, blog posts, eBooks, reports, case studies, videos, webinars, and other types of content
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Overseeing the delivery of all content through client websites, social media, direct, and paid marketing channels
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Establishing and continually optimising the processes necessary for efficient content creation and distribution
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Enhancing our clients' brands by working with influencers and unearthing opportunities to place content for maximum visibility.
Content Marketing
Multi Media
We have vast experience working across print and digital. Our team is experienced in conceptualising, scripting and directing audio and video content. We have strong working relationships with agencies and freelancers who produce, package, host and aggregate content.
Media Relations
While media relations is not without risk, if managed by experienced practitioners editorial can be one of the most effective ways for 'smart' companies to:
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position their organisation
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build brand profile
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raise awareness of core and emerging services and expertise
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demonstrate thought leadership
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update the market on corporate activities.
Market Expertise has extensive experience in developing and executing media strategies, both in-house and in collaboration with specialist PR agencies. We have a solid underestanding of the media landscape as well as effective working relationships with key business and industry journalists and editors.
Our media relations credentials include the management of:
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key person appointments and promotions
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financial performance announcements
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mergers, acquisitions and takeovers
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major project updates
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business development achievements
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new product/service launches
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research findings and white papers
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industry involvement
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legislative and regulatory commentary
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crises, including in response to natural disasters, workplace injuries, white collar crime, poor business performance, key person changes and systems failures.
Media Relations
"You're a superb writer and you captured the essence of a wide range of topics. Well done!"
Managing Counsel, Fortune 200 Company,
March 2015
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