A User's Guide to LinkedIn Personalities
This article was published in Marketing Magazine, September 2014. If you’re a professional person, chances are you’ll be familiar with...
A lesson in performance planning
For many professional services firms this time of year will be defined by salary reviews, promotions and performance plans. It’s an...
The Blame Game
One of the things I most admire about working with engineering firms is their genuine commitment to continuous improvement. Evidently,...
Word-of-Mouth or Paid Placement?
We’ve long known word-of-mouth is a highly effective means of marketing. A November 2013 survey (granted, one conducted by the US Word of...
Tendering's Seven Deadly Sins
Last year, via a competitive tender, one of the country’s largest insurance groups consolidated its legal panel from 50-plus to...
Body of Evidence
Isn’t it ironic that at a time when consumer brands are swooning over the opportunities presented by Big Data, professional services...
This post contains graphic content and may be unsuitable for some readers
Whatever your business, however big or small, you will at least periodically need to engage graphic design services. When you do, be wary...
One-in-Ten Aussie CVs contain Porky Pies
Professional networking comes naturally to me and as a business owner, marketer and recruiter, I am rigorous about maintaining my profile...
How well do you know your market?
The world’s largest fast moving consumer goods (FMCG) companies – the likes of Unilever and Proctor & Gamble –spend squillions of dollars...
Keep your eye on the prize
The world’s largest fast moving consumer goods (FMCG) companies – the likes of Unilever and Proctor & Gamble –spend squillions of dollars...
