Agent Provocateur: 10 Things to Consider Before Appointing a New Agency
Agencies. They sound glamorous. Occasionally they are. But whether niche or generalist; high-tech or high touch, they're ultimately...
Don't speak! Etiquette advice for socially-awkward conference delegates
So you’re attending a conference. You’ve been given time off work. Maybe you had to fly to get there. You’re staying in a flash hotel....
Ten quick lessons in content marketing (for those who are pushed for time)
If you follow me on LinkedIn or Twitter (@MarketExpertise), you might be familiar with my 'Want a lesson in content marketing but pushed...
Cruel Intentions: The Lewinsky Effect
Like every woman I know, I’ve worn my hair a multitude of shades, lengths and styles. For a period of time in my 20s, my hair was black...
May I talk to you about video?
In a previous post, I examined how many 'smart companies' in Australia have adopted a 'mobile-first' strategy. What I found was that the...
Public-Private Perspective
I once had a fleeting relationship with a lothario colleague. Even though we were both single at the time, for a long time afterwards I...
A User's Guide to LinkedIn Personalities
This article was published in Marketing Magazine, September 2014. If you’re a professional person, chances are you’ll be familiar with...