Agent Provocateur: 10 Things to Consider Before Appointing a New Agency
Agencies. They sound glamorous. Occasionally they are. But whether niche or generalist; high-tech or high touch, they're ultimately...
Manage your clients with insight, not instinct
A few months ago a firm I know well lost one of its biggest clients - a multi-million dollar earner. Despite it having been appointed to...
Your most unhappy customers are your greatest source of learning
As a head of marketing, I once received a telephone call from an irate client contact who accused my company of a serious information...
