Follow the leader
Early on in my marketing career I made the decision to by-pass traditional customer feedback channels and instead go straight to the top....
If I wanted your opinion, I'd ask for it
This week I had cause to contact a Sydney-headquartered boutique law firm – a firm which, though only a mid-tier player in the Australia...
Your most unhappy customers are your greatest source of learning
As a head of marketing, I once received a telephone call from an irate client contact who accused my company of a serious information...
